Agriculture IoT Market - Consumer Adoption and Preferences

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The global agriculture IoT market was valued at approximately USD 28.65 billion in 2024 and is projected to reach USD 54.38 billion by 2030, reflecting a compound annual growth rate (CAGR) of 10.5% from 2025 to 2030. This growth is primarily driven by the increasing demand for automation, the necessity for operational efficiency, and the rise of smart farming technologies that facilitate precise monitoring and management of crops. Furthermore, the growing integration of artificial intelligence (AI) and machine learning (ML) with IoT systems is expected to enhance predictive analytics capabilities, allowing for more informed decision-making in farming operations, thereby presenting lucrative opportunities for the agriculture IoT industry in the coming years.

 

The integration of AI and ML with IoT technologies represents a significant emerging trend in the agriculture IoT sector. These algorithms can analyze the vast amounts of data collected by IoT devices, offering predictive insights and automated decision-making capabilities. This synergy enables farmers to identify potential issues before they arise, optimize crop yields, and improve operational efficiency. The increasing use of AI and ML alongside IoT is transforming traditional farming methods, making agriculture smarter, more precise, and more productive.

 

Additionally, governments worldwide are increasingly supporting the adoption of IoT technologies in agriculture as part of their initiatives to enhance food security, boost agricultural productivity, and promote sustainable farming practices. Various programs, subsidies, and research initiatives are designed to encourage farmers to adopt smart farming solutions, including precision farming, data-driven decision-making, and automated irrigation systems. This government backing accelerates the deployment of IoT technologies in agriculture, thus contributing to the industry's growth.

 

Key Market Trends & Insights

  • The agriculture IoT market in the Asia Pacific region dominated the market with a share of over 35% in 2024, driven by rapid technological advancements and a growing focus on food security amid increasing population pressures.

  • The agriculture IoT market in Japan is expected to grow rapidly in the coming years, primarily due to government initiatives aimed at modernizing the agricultural sector and addressing labor shortages caused by an aging farmer population.

  • By component, the hardware segment accounted for the largest revenue share of over 56% in 2024, fueled by the increasing demand for real-time data collection and monitoring solutions that enhance operational efficiency.

  • In terms of deployment, the on-premises segment represented the largest revenue share in 2024, largely due to the need for reliable data management and operational continuity in areas with limited internet connectivity.

  • The cellular connectivity segment also accounted for the largest revenue share in 2024, driven by its ability to provide reliable communication for IoT devices deployed in remote farming areas.

 

Order a free sample PDF of the Agriculture IoT Market Intelligence Study, published by Grand View Research.

 

Market Size & Forecast

  • 2024 Market Size: USD 28.65 Billion
  • 2030 Projected Market Size: USD 54.38 Billion
  • CAGR (2025-2030): 10.5%
  • Asia Pacific: Largest market in 2024

 

Key Agriculture IoT Company Insights


Notable players in the market include John Deere and Trimble, Inc.

  • Deere & Company is a leading innovator in precision agriculture technology, providing farmers with advanced tools to enhance their operations across all production stages. Their offerings include solutions for machine performance, field management, and data analysis, enabling effective monitoring and optimization of agricultural activities. Technologies like JDLink for connectivity and the John Deere Operations Center for cloud-based farm management allow farmers to access real-time agronomic data to improve efficiency and productivity.

  • Trimble Inc. is recognized for its innovative positioning technologies and solutions that enhance precision agriculture. The company offers a comprehensive suite of IoT applications designed to improve farm management, enabling data-driven decision-making. Their products include GPS-guided equipment, telematics systems, and software platforms that facilitate real-time monitoring of field conditions and machine performance.

 

Emerging players in the agriculture IoT market include Blue River Technology and Farmwise.

  • Blue River Technology, a subsidiary of John Deere, specializes in using machine learning and computer vision in agriculture through innovative products like See & Spray. This technology allows farmers to target weeds precisely while minimizing herbicide use, promoting sustainable farming practices. By utilizing IoT devices to gather data on crop health and field conditions, Blue River empowers farmers to make informed decisions that enhance productivity and reduce environmental impact.

  • Farmwise is focused on automating agricultural processes using advanced robotics and AI technologies. The company develops autonomous weeding machines that use computer vision and machine learning to identify and remove weeds without harming crops. By integrating IoT capabilities into its systems, Farmwise aims to improve efficiency in labor-intensive tasks while reducing reliance on chemical herbicides.

 

Conclusion


The agriculture IoT market is poised for significant growth, driven by the increasing demand for automation and smart farming technologies. As AI and ML continue to enhance IoT capabilities, farmers will benefit from improved decision-making and operational efficiency. Government support and advancements in technology will further accelerate the adoption of IoT solutions, transforming agricultural practices and contributing to more sustainable food production systems. The emergence of innovative companies in this space highlights the potential for continued evolution and improvement in how agriculture is conducted globally.

 

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

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