The global potato processing market was valued at USD 37.85 billion in 2023 and is projected to reach USD 56.5 billion by 2030, expanding at a CAGR of 5.9% from 2024 to 2030. One of the primary factors propelling this growth is the rising demand for convenient food options that require minimal preparation.

As urbanization intensifies and lifestyles become increasingly fast-paced, consumer preferences are shifting toward ready-to-eat and easy-to-prepare food items. Moreover, growing health consciousness is influencing demand for organic and low-calorie processed potato products. These evolving preferences are encouraging manufacturers to innovate, incorporating healthier ingredients and introducing new flavors to cater to a broader demographic.

The rise of quick-service restaurants (QSRs) has also played a significant role in fueling the market. Popular chains like McDonald's and KFC rely heavily on potato-based items such as French fries and hash browns, which are widely consumed globally. The affordability and accessibility of these products continue to drive their popularity, further elevating demand for processed potato offerings. The global expansion of QSRs reinforces the market's growth momentum.

Technological advancements in potato processing have further accelerated market development. Automation and digitalization have enhanced operational efficiency and product quality, enabling manufacturers to increase output while reducing production costs. Innovations in preservation methods have extended shelf life, supporting global distribution and improving product availability across diverse markets.

Regionally, the Asia-Pacific market is emerging as the fastest-growing segment due to high potato production and increasing consumption. Countries such as China and India lead in both production and demand, driven by cultural snacking habits and rising incomes. Favorable agro-climatic conditions and a growing middle class continue to strengthen the processed potato sector in these regions. Export opportunities are also expanding, especially for Indian producers aligning with international standards and preferences.

Order a free sample PDF of the Potato Processing Market Intelligence Study, published by Grand View Research.

Key Market Trends & Insights:

• North America was the largest revenue-generating region in 2023.

• Asia-Pacific is expected to record the fastest CAGR from 2024 to 2030.

• Frozen potatoes held over 40% of the revenue share by product in 2023.

• Retail distribution is anticipated to grow at the highest CAGR during the forecast period.

Market Size & Forecast:

• 2023 Market Size: USD 37.85 Billion

• 2030 Projected Size: USD 56.5 Billion

• CAGR (2024–2030): 5.9%

• Leading Region (2023): North America

• Leading Potato Processing Companies:

Key players dominating the market include Lamb Weston Holdings, Inc., McCain Foods Limited, and The Kraft Heinz Company, which benefit from extensive product lines and wide distribution networks. Other notable companies include J.R. Simplot Company, Farm Frites International B.V., and Aviko B.V., which have strengthened their market presence through strategic partnerships and product innovation tailored to the evolving convenience food landscape.

Major Players in the Market:

• Lamb Weston Holdings, Inc.
• McCain Foods Limited
• The Kraft Heinz Company
• R. Simplot Company
• Idahoan Foods, LLC
• Agristo NV
• Farm Frites International B.V.
• Aviko B.V.
• AGRANA Beteiligungs-AG
• Burts Potato Chips Ltd.
• Intersnack Group GmbH & Co. KG
• R. Short Milling Company
• The Little Potato Company Ltd.
• HyFun Foods
• Cavendish Farms

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion:

The global potato processing market is on a steady growth trajectory, driven by increasing demand for convenience foods, rising health awareness, and expanding fast-food services. Technological innovations and a growing global appetite for processed potato products are reshaping the industry landscape. With Asia-Pacific emerging as a key growth region and strong competition among major players, the market is expected to remain dynamic and innovation-focused through 2030.