The global electric toothbrush market size was estimated at USD 4.36 billion in 2024 and is projected to reach USD 6.82 billion by 2030, expanding at a compound annual growth rate (CAGR) of 7.8% from 2025 to 2030. This substantial growth is being driven primarily by the increasing awareness among consumers regarding oral hygiene and dental health, which is resulting in a strong shift toward electric toothbrushes.

Today’s consumers are becoming increasingly health-conscious, especially when it comes to dental care. People are now more informed about the long-term benefits of maintaining proper oral hygiene, particularly in preventing common dental problems such as cavities, gum diseases, plaque buildup, and halitosis (bad breath). This awareness is being significantly boosted by a wide array of educational campaigns and awareness programs initiated by dental associations, public health organizations, and oral care product manufacturers. These initiatives highlight the importance of using effective brushing tools and techniques, motivating a transition from traditional manual toothbrushes to more advanced electric toothbrushes that offer enhanced cleaning efficiency and consistent brushing action.

Another factor accelerating market growth is the increasing demand for personalized and customizable dental care solutions. Consumers now prefer electric toothbrushes that cater to individual oral health needs, such as sensitive teeth, whitening, gum care, or orthodontic appliances. Manufacturers are responding to this demand by offering features like multiple brushing modes, adjustable intensity settings, and interchangeable brush heads designed for specific dental conditions. This emphasis on customization and user comfort is transforming consumer expectations and driving continuous innovation in product design and technology within the electric toothbrush industry.

Key Market Trends & Insights:

• In 2024, the Asia Pacific region emerged as a major contributor to global revenue, accounting for 34.2% of the total market share. The region’s growth is fueled by rising disposable incomes, increasing urbanization, and a growing emphasis on health and hygiene. In particular, India’s electric toothbrush market is witnessing strong momentum and is projected to grow at a CAGR of 11.2% during the forecast period, reflecting high potential for further expansion.
• The European market is also expected to perform well, with a projected CAGR of 5.9% from 2025 to 2030. This growth is supported by a well-established oral care infrastructure, health-conscious consumers, and widespread adoption of electric toothbrushes across age groups.
• In terms of technology, the electric rotational toothbrush segment held the largest market share of over 58.1% in 2024. However, the electric vibrational toothbrush segment which uses high-frequency vibrations to clean teeth is expected to witness the fastest CAGR of 8.6% from 2025 to 2030, indicating a growing consumer interest in newer, gentler technologies that ensure effective cleaning with minimal gum irritation.
• By user demographic, the electric toothbrush segment for adults led the market in 2024, capturing the largest revenue share of 80.4%. Meanwhile, the electric toothbrush segment for children is anticipated to grow at the fastest CAGR of 9.0% from 2025 to 2030, driven by parents’ increasing attention to early dental health, and the availability of child-friendly models featuring fun designs, safety features, and gentle bristles.

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Market Size & Forecast:

• 2024 Market Size: USD 4.36 Billion
• 2030 Projected Market Size: USD 6.82 Billion
• CAGR (2025-2030): 7.8%
• Asia Pacific: Largest market in 2024

Key Companies & Market Share Insights:

The electric toothbrush market is highly fragmented, with the presence of numerous global and regional players. To gain a competitive edge and increase market penetration, these companies are focusing heavily on product innovation, acquisitions, and strategic marketing initiatives to boost brand visibility and customer retention.

Several notable product launches and innovations were recorded in 2024 and 2025:

• In January 2025, ORAL-B, a leading oral care brand under Procter & Gamble, launched its Oral-B iO Series 2 (iO2) electric toothbrushes in Berlin. These toothbrushes feature the brand’s advanced iO technology, which delivers 150% better plaque removal compared to traditional manual brushes, and are designed to reach difficult areas of the mouth for a more thorough clean.
• In September 2024, Xiaomi entered the electric toothbrush market under its Mijia brand, introducing models with an impressive 180-day battery life. Available in white, blue, and pink, these toothbrushes come with sonic sweep technology, which combines vibrations and sweeping brush movements for deep cleaning. They offer three cleaning modes: Gentle, Standard, and Deep Sweep, catering to varying oral care needs.
• In July 2024, quip—a well-known brand in oral care launched its first oscillating electric toothbrush, called the quip 360 Oscillating Toothbrush. It is equipped with a pressure sensor and three intensity settings, and it offers up to 30 days of battery life. Notably, this product also received certification from the American Dental Association (ADA), adding to its credibility.
• In March 2024, Keosaa introduced a new line of electric toothbrushes available on Amazon. These models include two cleaning modes Standard and White and are designed with ultrasonic technology and DuPont nylon bristles for effective cleaning. Available in black, white, pink, and blue, these toothbrushes offer affordable yet technologically advanced options for a broad consumer base.

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Conclusion:

In conclusion, the global electric toothbrush market is experiencing steady growth driven by rising awareness of oral hygiene, demand for personalized dental care, and technological innovations. With strong regional growth in Asia Pacific and increasing product launches by key players, the market is set to expand significantly through 2030.