Soju Market Leverages Tech for Consumer Engagement and Sales

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2025-07-03 05:48:13 -

The global soju market size was estimated at USD 5.30 billion in 2023 and is projected to reach USD 7.59 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2030. Multiple interconnected factors are contributing to the increasing demand and consumption of soju. The global rise in Korean cultural influence, led by the popularity of K-dramas and K-pop,...

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