The global air fryer market was valued at USD 1.28 billion in 2023 and is projected to reach USD 2.07 billion by 2030, growing at a CAGR of 7.9% from 2024 to 2030. Key drivers of this growth include increasing health consciousness among consumers, continuous product innovations, and the convenience and versatility of air fryers. Additionally, social media trends and celebrity endorsements have significantly influenced consumer behavior, further boosting market demand.

Enhanced features in both automatic and manual air fryers—including improved design and user-friendly interfaces—are expected to continue supporting market expansion. Health-focused consumers are increasingly opting for air fryers to reduce oil consumption, manage weight, and prevent lifestyle-related diseases. The growing use of air fryers in commercial settings such as restaurants, hotels, and hospitals further underscores their rising popularity.

A 2022 study published by the National Library of Medicine highlighted that optimal air frying processes can reduce harmful Maillard reaction products and improve starch digestibility in foods like potato strips, without causing sudden spikes in blood sugar levels. These health benefits have made air frying a preferred method for consumers seeking healthier cooking alternatives. Cost-efficiency and energy-saving capabilities are also important factors contributing to the appeal of air fryers. Many models now come equipped with digital features such as touchscreen panels and temperature control, further enhancing usability and consumer satisfaction.

E-commerce platforms have played a critical role in expanding the air fryer market, supported by effective marketing strategies and competitive pricing. Rising disposable incomes and evolving lifestyles have led consumers to adopt more sophisticated kitchen appliances, contributing to the growth of the air fryer market worldwide.

Key Market Trends & Insights

• North America led the global air fryer market with a 37.6% revenue share in 2023. The preference for healthier cooking methods and growing adoption of air fryers to reduce oil use are major growth drivers in the region. The integration of advanced technologies, such as AI-enabled air fryers, is further enhancing user experience and fueling regional demand.
• By device type, the automatic air fryer segment accounted for the largest market share at 58.4% in 2023. These models offer digital displays, precise temperature and time control, and smart features like shake reminders, warm-up modes, and Wi-Fi/Bluetooth connectivity, providing a more convenient and efficient cooking experience.
• By capacity, the up-to-4-liter segment dominated with a 48.4% market share in 2023. These smaller-capacity air fryers are ideal for household use, requiring less space and consuming less energy, which also supports environmental sustainability.
• By application, the residential segment held the highest share of 67.2% in 2023. Consumers are increasingly using air fryers at home due to their ability to prepare healthier meals with minimal oil. The expansion of modular kitchens and the launch of advanced, compact air fryer models for home use have further boosted demand in this segment.
• By distribution channel, the offline segment commanded the majority of the market with a 73.1% share in 2023. Given the relatively high cost of air fryers, many consumers prefer to inspect the product in person before making a purchase, supporting strong sales through physical retail outlets.

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Market Size & Forecast

• 2023 Market Size: USD 1.28 Billion
• 2030 Projected Market Size: USD 2.07 Billion
• CAGR (2024-2030): 7.9%
• Leading Region (2023): North America

Key Companies & Market Share Insights

Prominent players in the global air fryer market include Koninklijke Philips N.V., SharkNinja Operating LLC, Cuisinart, BLACK+DECKER, and Dash. Companies are actively pursuing strategic initiatives such as mergers, acquisitions, and partnerships to expand their customer base and strengthen market positioning.

• SharkNinja Operating LLC is a global design and technology company with a diverse product range including air fryers, vacuum cleaners, blenders, and air purifiers. Their strong brand portfolio and innovation-driven approach contribute significantly to their market presence.
• Havells India Limited, a major player in the electrical and consumer goods sector, also participates in the air fryer market. The company offers a variety of household appliances, leveraging its wide distribution network and product innovation to reach a broader consumer base.

Key Players

• Koninklijke Philips N.V.
• SharkNinja Operating LLC
• Cuisinart.
• the BLACK + DECKER
• Dash
• Breville Site.
• Havells India Ltd.
• TTK Prestige Ltd.
• Corelle Brands LLC.
• Tefal

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Conclusion

The global air fryer market is experiencing robust growth, driven by shifting consumer preferences toward healthier cooking methods, technological innovation, and rising awareness of energy efficiency. With growing demand across both residential and commercial sectors, and strong sales through offline and online channels, the market is expected to maintain a steady upward trajectory. North America continues to lead due to its advanced consumer base and product innovation, while global players are investing heavily in R&D and strategic partnerships to capture emerging opportunities. As disposable incomes rise and modern lifestyles evolve, air fryers are becoming an increasingly essential part of the contemporary kitchen.