The global canoe and kayak market was valued at approximately USD 827.8 million in 2023 and is projected to reach USD 1,104.5 million by 2030, growing at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2030. This growth is largely driven by increasing interest in outdoor recreational activities and adventure tourism.

Canoes and kayaks offer versatile and accessible options for outdoor enthusiasts, whether for solo exploration, family outings, or organized tours. The rising focus on health and wellness has further expanded the market, as paddling sports are recognized for their physical and mental health benefits, providing low-impact exercise, stress relief, and opportunities to connect with nature. Canoes and kayaks are viewed as enjoyable means of experiencing the outdoors, appealing to consumers seeking healthy and sustainable lifestyle choices.

The rise of eco-tourism and sustainable recreation practices has also shaped consumer preferences. With heightened awareness of environmental conservation, many consumers are actively seeking eco-friendly recreational activities. Canoeing and kayaking allow environmentally conscious individuals to explore pristine waterways and observe wildlife while minimizing their ecological footprint compared to motorized watercraft. Consequently, there is growing demand for canoes and kayaks made from sustainable materials and produced through eco-friendly processes. According to Booking.com's 2023 Sustainable Travel Report, 76% of surveyed travelers expressed their intention to engage in more sustainable travel practices in the coming years.

Key Market Trends & Insights

• Europe dominated the global canoe and kayak market with a revenue share of 33.4% in 2023 and is expected to continue growing. The region's diverse natural landscapes offer abundant paddling opportunities through scenic waterways and picturesque lakes and rivers.
  
  
• The UK led the European market in 2023, benefiting from an extensive network of waterways, including iconic rivers like the Thames and the Severn, which provide various paddling experiences.
  
  
• The inflatable segment led the market in 2023, capturing a revenue share of 40.6%, and is expected to remain dominant. Inflatable canoes and kayaks are easy to transport and store, making them appealing for spontaneous outings and travel.
  
  
• The kayak material segment held the largest revenue share in 2023, driven by increasing demand for customization and personalization in paddle sports, with consumers seeking solutions that reflect their preferences and performance goals.
  
  
• The offline distribution channel accounted for the largest revenue share in 2023, as many paddlers prefer the in-person experience of selecting canoes and kayaks in physical stores.

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Market Size & Forecast

• 2023 Market Size: USD 827.8 Million
• 2030 Projected Market Size: USD 1,104.5 Million
• CAGR (2024-2030): 4.4%
• Europe: Largest market in 2023

Key Companies & Market Share Insights

Key players in the market include Riot Kayaks, Pelican International, Northshore Kayaks, and Tahe Outdoors.

• Riot Kayaks manufactures a diverse range of kayaks and accessories, catering to various skill levels and purposes, including recreational kayaking and fishing. Their product line enhances comfort and safety during outdoor adventures.
  
  
• Pelican International specializes in manufacturing kayaks, canoes, and paddleboards, offering a variety of options for recreational paddling, fishing, and wilderness exploration. Their products feature advanced hull designs for optimal performance.
  
  
• Tahe Outdoors is recognized for its superior craftsmanship in a wide range of kayaks, including touring and fishing models, known for their innovative designs and exceptional performance.

Key Players

• Feelfree US
• Riot Kayaks
• Wave Sport
• Pelican
• Tahe Outdoors
• Gumotex
• Nova Craft Canoe
• Navarro Canoe Co.
• Merrimack Canoe Co.
• Oru Kayak
• Jackson Kayak
• Northwest River Supplies
• Vibe Kayaks
• Old Town Canoe
• NAUTIRAID

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Conclusion

The canoe and kayak market is poised for steady growth, driven by increasing interest in outdoor activities, a focus on health and wellness, and the rise of eco-tourism. As consumers continue to seek sustainable and enjoyable recreational options, the demand for canoes and kayaks made from eco-friendly materials will likely rise. With established brands and new entrants innovating to meet consumer preferences, the market is set to expand significantly in the coming years.