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2025-07-03 05:48:13 -

Soju Market Leverages Tech for Consumer Engagement and Sales

The global soju market size was estimated at USD 5.30 billion in 2023 and is projected to reach USD 7.59 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2030. Multiple interconnected factors are contributing to the increasing demand and consumption of soju. The global rise in Korean cultural influence, led by the popularity of K-dramas and K-pop,...

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