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2025-07-14 06:30:54 -

The Synergy Between Paid Media and Earned Reputation

In today’s hyper-connected digital landscape, brands are no longer built by advertising alone. They’re built through authentic experiences, relevant stories, and consistent credibility. And that means striking the right balance between paid media and earned reputation. While paid campaigns can deliver instant reach and results, earned media—the credibility gained through...

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